Small business insurance coverage essentials

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The Best Email Marketing Tip Ever

Regardless if you have a small business that you want to bring to the internet, or you are just starting out and looking for a way to make some extra cash on the internet, email marketing is the smart way to go, and in this article I am going to give you what I consider to be the biggest email marketing tip that you will ever hear.

That may sound like a bogus claim, especially once you see how amazingly simple it is, but trust me… If you take this one simple email marketing tip to heart, then you are almost guaranteed to build a big online business.

So what is this big secret email marketing tip?

First you have to GIVE, and give GENEROUSLY, and THEN you can ASK.

That’s it. The big secret of all successful online entrepreneurs is that they have a relationship with their email list. That relationship is what transforms that list of worthless email addresses into a powerful asset that will pay you for the rest of your life.

In order to develop that relationship you must give that person a reason to know, like, and trust you. You can’t just ask for something and never give back in return. Unfortunately, many marketers quickly burn out their lists by doing this.

So the best email marketing tip that I can give you is the one above…

Write it down somewhere and put it where you can see it on a daily basis. When you make this “tip” more like a “rule”, I can almost guarantee that your relationship with your list will increase drastically.

And when your relationship with your list increases drastically, so does the amount of money you will make from that list.

I realize this sounds relatively simple, but from someone who earns a full time income from home (and has done things the wrong way before), please don’t take this email marketing tip lightly.

Money for Nothing

There was a time, not too many years ago, when relationship articles were the hot topic. They still are, but they’re not the hottest topic anymore. In its place is now money and security.

One of my publishers, whose opinions I greatly respect, was talking to me about the kinds of articles that most people are reading these days and we thought that with people so concerned about wanting to meet and marry their soul mate, that they were the articles most people gravitate toward. We were wrong.

I was looking over the stats of the articles that I’ve written over the last four years (over 900 articles) and what I discovered is that relationships, which used to be the prime focus of people, has been steadily losing ground to articles about money.

People are now more concerned about financial security than meeting their soul mate. There is more of a here today, gone tomorrow, way of looking at their lives. And business articles, which used to be a big drawing card, don’t seem to have the same impact that they used to.

Today’s hot topics center around getting money for nothing. People have always been attracted to articles about getting a lot of money without having to work for it, but lately, it’s been almost a mania, as evidenced by all the people who set up gofundme websites. This concept is now called crowdsourcing. I call it panhandling or standing there with a begging bowl in your hands asking strangers for money.

I had heard a story about a lazy, spoiled, twenty-one-year-old girl, who is in excellent health, setting up a gofundme website asking people to donate money so that she can go to Japan on a two-week vacation. The hands out, begging bowl concept, annoyed me so much that I wrote an article about it. And, wouldn’t you know it, but the number of people who read that one article climbed much higher and much faster than most of my other articles.

People take a look at Bill Gates and Warren Buffett and all they can see is the billions of dollars they have and they want to have what those two men have. They don’t see all the hard work that went into accumulating that wealth, nor do they see the kind of hard work they do to sustain their wealth. They just see a lot of money and they think they are entitled to the same riches.

Sad to say, but we’re living in a lazy, selfish, society these days and we’ve lost our moral compass along the way. We need to get back to the things that are really important before our whole society comes crumbling down around us.

Connie H. Deutsch is an internationally known business consultant and personal advisor who has a keen understanding of human nature and is a natural problem-solver.