BBA: How Can a Degree in Marketing Help in Your Career?

Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University

Money for Nothing

There was a time, not too many years ago, when relationship articles were the hot topic. They still are, but they’re not the hottest topic anymore. In its place is now money and security.

One of my publishers, whose opinions I greatly respect, was talking to me about the kinds of articles that most people are reading these days and we thought that with people so concerned about wanting to meet and marry their soul mate, that they were the articles most people gravitate toward. We were wrong.

I was looking over the stats of the articles that I’ve written over the last four years (over 900 articles) and what I discovered is that relationships, which used to be the prime focus of people, has been steadily losing ground to articles about money.

People are now more concerned about financial security than meeting their soul mate. There is more of a here today, gone tomorrow, way of looking at their lives. And business articles, which used to be a big drawing card, don’t seem to have the same impact that they used to.

Today’s hot topics center around getting money for nothing. People have always been attracted to articles about getting a lot of money without having to work for it, but lately, it’s been almost a mania, as evidenced by all the people who set up gofundme websites. This concept is now called crowdsourcing. I call it panhandling or standing there with a begging bowl in your hands asking strangers for money.

I had heard a story about a lazy, spoiled, twenty-one-year-old girl, who is in excellent health, setting up a gofundme website asking people to donate money so that she can go to Japan on a two-week vacation. The hands out, begging bowl concept, annoyed me so much that I wrote an article about it. And, wouldn’t you know it, but the number of people who read that one article climbed much higher and much faster than most of my other articles.

People take a look at Bill Gates and Warren Buffett and all they can see is the billions of dollars they have and they want to have what those two men have. They don’t see all the hard work that went into accumulating that wealth, nor do they see the kind of hard work they do to sustain their wealth. They just see a lot of money and they think they are entitled to the same riches.

Sad to say, but we’re living in a lazy, selfish, society these days and we’ve lost our moral compass along the way. We need to get back to the things that are really important before our whole society comes crumbling down around us.

Connie H. Deutsch is an internationally known business consultant and personal advisor who has a keen understanding of human nature and is a natural problem-solver.

Technology in Education

Technology has moved at a fast pace over the last decade. Wouldn’t you agree? As a result, many technologies have replaced the need for human resources in some fields, and it has also impacted education drastically.Before delving into the impacts of technology on education however, consider:· How travel agents have been largely replaced by online reservation systems.· In 1901, Charles Holland Duel stated that “Everything that can be invented has been invented”. This was over one century ago, where numerous inventions had yet to be patented and trademarked.· The number one focus on this list of technological impacts, is how computers and the internet has affected lifestyles and education. Everything can be shared in an instant, and snail mail is no longer the main method of communication. In the past one had to wait a few days before receiving a message, unless a phone or fax were used.In the 21st century, educational institutions have moved with the times by integrating technology into learning. After all, our educational systems are a critical part of societal norms.Here are some of the key ways that technology has broadened teaching horizons:Traditional colleges have adopted online methods of learning, which is otherwise known as online colleges. No longer do students have to relocate from thousands of miles away to get a quality education. All that’s needed is a computer and connection to the internet to plug into online learning.This has opened up numerous doors for working adults who have previously been restricted by time and resources. The technology of online videos or recorded tutorials allows students to study on their own time, whether day or night.A study by US News purports that nearly 6.1 million students were enrolled in online college course in 2011. This number is expected to grow as the stigma of online certification has somewhat been lifted due to its increasing popularity in the workplace.Other ways that technology affects education include the student’s ability to research faster than ever, compared to pouring over books in the library. As an example, a study by the Pew Research Center suggests that digital technologies have helped students to become more self-sufficient researchers.Educators too have integrated technology into learning, with the distribution of course material and online video, voice, or written tutorials for student references.Finally, there has also been a dynamic shift in the communication between students and teachers via online, social and digital mediums.