Importance of Automotive Internet Marketing

If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.

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    Deductions for Rental Property – Properly Claiming Tax Deductions

    Buying and renting property is one of the fastest growing trends that people use to build wealth and those who successfully employ this strategy can create a better lifestyle. But part of being an effective real estate investor is knowing how to reduce taxes on rental income. The goal is to minimize taxes so that there is more money to reinvest at the end of the day. Here are three tips for reporting income from rental real estate on a tax return.Rental Income
    One of the benefits of owning real estate is the income that landlords generate from rent. The payments increase taxable income so owners must keep an accurate record of rents and report the amounts for each property separately. The tax treatment for rental property depends on whether it is passive income, generated by a company that is in the business of renting personal property, and if the owner used the property at any time during the tax year for personal purposes. Each of these factors will impact taxes differently so be sure to have a good knowledge of the rules that apply.Rental Expenses
    The costs of owning the rental property are allowable deductions. Owners can realize significant tax savings with good record-keeping and knowledge of tax guidelines. Three key rental expenses include:
    Mortgage Interest. If there is a loan on the property the lender will send a Form 1098 at year-end. This is the statement that shows the amount for mortgage interest, deductible points, and property taxes paid through an escrow account.
    Property Taxes. There are instances when property taxes will not be included on a Form 1098. For instance, the cash purchase of an investment property excludes the existence of a mortgage. In those instances, no escrow will be established. Instead, the property taxes will be paid directly by the owner. Refer to the property tax bill and payment receipts for amounts paid during the year. This will be key to reporting the deduction on the tax return. Additionally, investors should be careful to remove from their books any property that they sell or transfer during the year. Exclude those properties from tax returns in future years.
    Other Deductions. By claiming property, investors can often lower taxable income with deductions such as depreciation, insurance, and maintenance costs.
    These are just a few of the items that owners of rental property should track. To learn more about reporting rental income and expenses visit http://www.tbsusa.com for a free tax organizer that will help maximize allowable deductions for greater tax savings.
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