Importance of Automotive Internet Marketing

If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.

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    Travel Tips – Shopping While Traveling

    Shopping is an integral part of travel. When you go on travel, you are tempted to purchase a few goodies. Purchasing small items like purses or a small handicraft is ok. However, if you plan to purchase bulky items, you need a plan to transport them back to your home. Here are some travel tips for going on a shopping spree during vacations.Shopping before proceeding on travelBefore you proceed on a travel, make a list of items you will need. It includes toiletries, clothes, bag and baggage, non-prescribed medicines, any maps and books. Make sure every thing is as light and small as possible.Shopping at your vacation destination1. While purchasing a handicraft or any other thing, ensure it is unique and you will not get the same in your city handicraft stores. If the item is available in a nearby store, there is no need to purchase it unless it is available in down to earth rates.2. For bulky items, we suggest you to shop the items and ask the merchant to parcel them to you. While purchasing the items confirm if they have a facility to parcel it from the counter itself. Also, analyze if it will be cost effective to purchase an item and get it parceled to your home. Often the international freight charges are too high. So compare the price of your purchase and the shipping cost with the cost of item in local store.3. Always purchase items through your credit card. The advantage of purchasing through a credit card is that you have a proof of purchase and if merchant does not deliver the goods in time or in perfect shape, you can dispute the charge. Consult your credit card customer service about the dispute procedure.4. Make purchases in the last phase of your vacation. It has two benefits. One, you know the money left with you and can decide the budget for your purchase. Two, you need not carry this extra piece of luggage with you everywhere you go. Remember the important thing is to enjoy the vacation and not to purchase items. Most items are available in US at a reasonable price during off-season.5. Travel tips for temporary shopping: Some items you may want to use and throw. There are many things, which are not in fashion in US. However, if you are fascinated with them, purchase, use and part away during vacations. Items like stone jewelry, straw hats, T-shirts, local dress fall in this category. They may be attractive for a while but do not have a long time use.