There are two main types of photography to sell, that is assignment photography and Stock Photography. Assignment photography is taking photographs of a predetermined event, and stock Photography is taking photographs in the hope that you will be able to find a future buyer. Most professional photographers take both types, the weddings and portraits take care of immediate bills, as they command a higher price, because they are generally only of interest to a limited number of people. There are exceptions like being hired for a specific assignment to photograph an Olympic Event, and then being able to sell that photograph Internationally. In general, stock photographs command a lower price, but they are more saleable to a wider base.Stock photographs’ are generally sold on the Internet through what is known as “Stock Libraries”. They generally all work on a very similar system, you take photographs and submit them to a stock library and they sell them to interested parties such as travel brochure companies, advertising agents, book publishers. This way of marketing photographs has distinct advantages, if you are a part time freelancer, or have just started your own business. Either way you are probably too busy making portfolios, and taking pictures to market them. Another factor, which makes this method of marketing advantageous, is that when you are starting you do not have the network of contacts to market your photographs. Added to that there are some people who won’t or can’t perfect their marketing skills.A downside of this marketing method is that there is a little more to it than taking photographs and waiting for the Royalty cheques to come in. Most stock libraries, will want to re-caption your pictures to fit in with their image, this can be a time consuming process and it can take months to get them online. Like many aspects of selling it is a “numbers game”, the more photographs you have available to sell the more you are likely to sell. This is a fairly general aspect of marketing, but it is more specific in this instance, as prospective buyers may look at other images, if they like one particular one. Because of the time factor of getting your work to the buyers or the public, many stock libraries, have insisted on a minimum contract, which means that they typically ask to retain your work for a minimum of two years.Some of the stock libraries are general and some are more specific. Marine Themes obviously specialise in underwater photography, and they scan and correct all their images before sale. They are then color corrected to ensure that any prints will be the best quality. All this takes time, to get the images actually for sale on the Internet. The benefit is that marine photography is highly specialised, and this process does increase your chances to merchandise your work.In the past the market was limited to buyers who were sent colour brochures and made their selection from them, now the market is expanding, as many libraries have widened their sales base by allowing customer’s to make their purchases directly on line. This factor alone has increased the numbers game the more people who have access, the more who are likely to buy. Some stock libraries are general and some are highly specific such as South African images. Some cover specialist areas such as marine photography, or nature.So how do you choose the stock library that will be the most beneficial to you? There are independent reports covering the various strengths and weaknesses. The annual Freelance Photographer’s Market Handbook in the UK features a section on stock libraries and is an excellent reference guide. Some of the stock libraries have been established for ten years. They have hundreds of photographer’s and hundreds of thousands of images. As a result of this they may be reluctant to take on new clients. However if you have a large portfolio available immediately it may be worth trying one of the older companies. However you will be competing with established photographers who have built up a client base. Many of the new companies have less than a hundred photographers and you will start by being a bigger fish in a smaller pond.At the end of the day, the choice has to be your personal decision, and there is nothing to stop you from registering with more than one library. Whilst the market is growing and will continue to grow to encompass on line sales, remember to consider that sales from a printed catalogue will be important for a while, and it may be advantageous for you to choose a library with a well referenced catalogue.Every stock library has different terms and conditions. In general most give you a straight 50% of the earnings. However some do let the images go into the hands of “sub agents”, and they will expect an additional cut from any sales. Read your contract well before you sign and beware of copyright issues. Normally when the photograph is sold the buyer is issued with a license number, which only allows them to use the image the once. You minimise your royalties if you allow a buyer to pay once and then get multiple uses out of it.All in all if you are prepared to look at your market strategy over a long period of time, stock libraries offer you an option. There are forums for professional photographers that do address the issue, and it may be worth you looking into othe peoples style and work. Here are some I recommend you look into and consider selling your stock through:- PhotoStockPlus and Photo.comThere are also available a huge number of royalty free sites. You may question why buyer’s would consider paying for an image whilst they can obtain other’s free? The answer here is that royalty free photographs don’t make them free, you do purchase them, but you have the rights to re-use the stock photos and CDs for as many different projects and clients as you wish without paying further licensing fees.
The Small Community of Hutto, Texas
Hutto, Texas is a small community located seven miles east of Round Rock and northeast of Austin, Texas. The current population of Hutto is estimated at around 17k residents, and Hutto has been a very fast-growing city since the construction of State Highway 130, also called the Trans-Texas Corridor.
In the census of 2000, the population of Hutto was just over thousand people, but the recently built toll road has dramatically increased the population and the city is expected to continue expanding in the next few decades, as the highway nears completion.
Hutto was founded in the year 1876 when the International Great Northern Railroad passed through land owned by James Emory Hutto, for whom the city is named. Shortly thereafter, James Hutto sold fifty acres of local land to the New York Land Company for a town site. At the time, Hutto was a wealthy Williamson County landowner and cattleman, but a few years later, he relocated to Waco and entered the hardware business. At roughly the same time, numerous Swedish and German immigrants traveled to the area to begin new lives in the ranching and farming industries, which were becoming very successful in the Hutto area.
In 1915, a circus train stopped in at the Hutto train station and a hippopotamus escaped to nearby Cottonwood Creek, where it caused a commotion as local residents and railroad as well as circus employees tried to recapture the Hippo. The story caused a local legend to emerge, and eventually the Hippo became the mascot for the Hutto High School and its sports teams, as well as various other local businesses.
There are many activities in Hutto for the sports enthusiast as well as the gourmet diner, and some of the popular restaurants in Hutto include Mario’s Mexican Restaurant and El Poblanito’s, another Tex-Mex eatery. If the diner prefers a national chain, Chili’s is sure to please, and there is a popular barbecue joint called Fat Thompson’s as well.As for sports, the aptly named Hippo Stadium is home for the local Bulldogs, and there are many other sports-related facilities as well. The Hutto real estate market is also extremely affordable. It offers a much cheaper alternative than the nearby Pflugerville and Austin real estate markets.
Hutto also has a family-owned general store called Common Spirits which offers a variety of spirits and tobacco products, as well as basic amenities and grocery items at a reasonable price. The store is located on Front Street, and is a local favorite. As the city grows, there are more and more national brand stores and restaurants, but there is still plenty of local charm and family owned venues as well.
The new state toll road is expected to eventually spur the population growth to over 30k residents by 2010. The new toll road is the biggest transportation project currently underway in the entire United States, and the toll road connects the area to metropolitan Austin, and to other major thoroughfares leading to San Antonio and Houston, as well as nearby communities such as Pflugerville and Bastrop, as well as Bryan and college Station to the north.
One of the largest employers in the Hutto area is the T. Don Hutto Correctional Facility in nearby Taylor, Texas, which is just a few miles east of Hutto itself, and a family detention center that houses immigrants and their families. Hutto is also very well represented in the technology industry, with Agisca Technologies as well as Cypress Semiconductor, both of which are situated in or around Hutto.
Hutto is a very centrally located community, with access to many metropolitan areas, but a small town atmosphere and scenic rolling hillsides with parks, rivers and access to many local lakes and rivers.