If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.
BBA: How Can a Degree in Marketing Help in Your Career?
Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University
The Small Community of Hutto, Texas
Hutto, Texas is a small community located seven miles east of Round Rock and northeast of Austin, Texas. The current population of Hutto is estimated at around 17k residents, and Hutto has been a very fast-growing city since the construction of State Highway 130, also called the Trans-Texas Corridor.
In the census of 2000, the population of Hutto was just over thousand people, but the recently built toll road has dramatically increased the population and the city is expected to continue expanding in the next few decades, as the highway nears completion.
Hutto was founded in the year 1876 when the International Great Northern Railroad passed through land owned by James Emory Hutto, for whom the city is named. Shortly thereafter, James Hutto sold fifty acres of local land to the New York Land Company for a town site. At the time, Hutto was a wealthy Williamson County landowner and cattleman, but a few years later, he relocated to Waco and entered the hardware business. At roughly the same time, numerous Swedish and German immigrants traveled to the area to begin new lives in the ranching and farming industries, which were becoming very successful in the Hutto area.
In 1915, a circus train stopped in at the Hutto train station and a hippopotamus escaped to nearby Cottonwood Creek, where it caused a commotion as local residents and railroad as well as circus employees tried to recapture the Hippo. The story caused a local legend to emerge, and eventually the Hippo became the mascot for the Hutto High School and its sports teams, as well as various other local businesses.
There are many activities in Hutto for the sports enthusiast as well as the gourmet diner, and some of the popular restaurants in Hutto include Mario’s Mexican Restaurant and El Poblanito’s, another Tex-Mex eatery. If the diner prefers a national chain, Chili’s is sure to please, and there is a popular barbecue joint called Fat Thompson’s as well.As for sports, the aptly named Hippo Stadium is home for the local Bulldogs, and there are many other sports-related facilities as well. The Hutto real estate market is also extremely affordable. It offers a much cheaper alternative than the nearby Pflugerville and Austin real estate markets.
Hutto also has a family-owned general store called Common Spirits which offers a variety of spirits and tobacco products, as well as basic amenities and grocery items at a reasonable price. The store is located on Front Street, and is a local favorite. As the city grows, there are more and more national brand stores and restaurants, but there is still plenty of local charm and family owned venues as well.
The new state toll road is expected to eventually spur the population growth to over 30k residents by 2010. The new toll road is the biggest transportation project currently underway in the entire United States, and the toll road connects the area to metropolitan Austin, and to other major thoroughfares leading to San Antonio and Houston, as well as nearby communities such as Pflugerville and Bastrop, as well as Bryan and college Station to the north.
One of the largest employers in the Hutto area is the T. Don Hutto Correctional Facility in nearby Taylor, Texas, which is just a few miles east of Hutto itself, and a family detention center that houses immigrants and their families. Hutto is also very well represented in the technology industry, with Agisca Technologies as well as Cypress Semiconductor, both of which are situated in or around Hutto.
Hutto is a very centrally located community, with access to many metropolitan areas, but a small town atmosphere and scenic rolling hillsides with parks, rivers and access to many local lakes and rivers.