Importance of Automotive Internet Marketing

If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.

Find Freelance Work With Free Classifieds Online

Are you one of the increasing number of people joining the freelance workforce? Or are in you in the position of either having been made redundant, or facing job cuts at work? If so, then free classifieds online could be one way of finding employment working for yourself.What skills do you have? What kind of service could you offer? If you have a skill that other people could use, then with a bit of help from a free classifieds online service you can build a business that will allow you the freedom of using your skills to build a business.Time is one of the scarcest resources many people have today, and so anyone with a skill that can save someone else time is likely to find themselves being hired. If you place an ad with a free classifieds online site you’ll be able to let people know what you can do for them and how by employing you, they will be able to spend less time doing what they have to do and more time doing what they want to do.For example, are you any good at gardening? Yard work is a chore for most professional people who spend far too many hours in the workplace. They want to spend their weekends relaxing with their partners and children, not tending to the yard. Place an ad that tells these people that the cost of spending time with their family over a weekend without feeling guilty about mowing the lawn is $x – you’re a freelancer, you set the rate! Don’t just think about selling your services, think about selling the idea of free time; remember that’s the commodity people are looking for.Read through the other ads in the free classifieds online site that offer similar services to the ones you’re trying to sell. How have they worded their ads? If you were in need of their services, would you be tempted to ring one of these people? Think about the services you offer. If you needed someone like you, what would attract you to a certain ad? This is the kind of wording you need to put in your own ad. If you wouldn’t hire you based on your ad, why should someone else?Keep your ad short and to the point. Take the time to think out the words that people will search for when looking for your type of service. Think about the things you can offer, not just in terms of your professional expertise, but other important things such as flexibility, customized, free quotes. Are you qualified in the area you’re seeking work? If so, make sure you state you are certified. These are all things that can set you apart from other freelancers.Free classifieds online cost you nothing but the time to focus your mind on selling yourself. Use the time wisely and make the most out of these sites, they could hold the key to your future.

Travel Tips – Shopping While Traveling

Shopping is an integral part of travel. When you go on travel, you are tempted to purchase a few goodies. Purchasing small items like purses or a small handicraft is ok. However, if you plan to purchase bulky items, you need a plan to transport them back to your home. Here are some travel tips for going on a shopping spree during vacations.Shopping before proceeding on travelBefore you proceed on a travel, make a list of items you will need. It includes toiletries, clothes, bag and baggage, non-prescribed medicines, any maps and books. Make sure every thing is as light and small as possible.Shopping at your vacation destination1. While purchasing a handicraft or any other thing, ensure it is unique and you will not get the same in your city handicraft stores. If the item is available in a nearby store, there is no need to purchase it unless it is available in down to earth rates.2. For bulky items, we suggest you to shop the items and ask the merchant to parcel them to you. While purchasing the items confirm if they have a facility to parcel it from the counter itself. Also, analyze if it will be cost effective to purchase an item and get it parceled to your home. Often the international freight charges are too high. So compare the price of your purchase and the shipping cost with the cost of item in local store.3. Always purchase items through your credit card. The advantage of purchasing through a credit card is that you have a proof of purchase and if merchant does not deliver the goods in time or in perfect shape, you can dispute the charge. Consult your credit card customer service about the dispute procedure.4. Make purchases in the last phase of your vacation. It has two benefits. One, you know the money left with you and can decide the budget for your purchase. Two, you need not carry this extra piece of luggage with you everywhere you go. Remember the important thing is to enjoy the vacation and not to purchase items. Most items are available in US at a reasonable price during off-season.5. Travel tips for temporary shopping: Some items you may want to use and throw. There are many things, which are not in fashion in US. However, if you are fascinated with them, purchase, use and part away during vacations. Items like stone jewelry, straw hats, T-shirts, local dress fall in this category. They may be attractive for a while but do not have a long time use.