If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.
BBA: How Can a Degree in Marketing Help in Your Career?
Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University
Fitting Tips For Swim Wear
When buying a suit for competitive or serious swimming, the most important thing to remember is fit. Because you’ll be spending a considerable amount of time in your suit, you want to make sure you’ll be able to move comfortably without hindering your movement through the water. Here is what you should look for to achieve a good, comfortable fit.
The suit should like perfectly flat against your torso making sure there are no puckering or pulling at the seams. Also be sure there is no pulling from the straps or openings. A suit that has a higher spandex content will allow for a flat fit. You are looking for a snug fit that will accommodate a good range of body motion, but not a fit that is too tight.
Make sure you can stretch your body out without any stretching from the leg or neck openings.
The next thing you’ll want to look for is how the leg openings fit. Make sure the elastic in the openings do not dig into your legs or pucker. Move to a larger size if the leg openings are too tight.
Check the back for adequate coverage. If the suit does not provide enough coverage you may want to try a larger size or perhaps a different style.
How do the shoulder straps look and feel on your shoulders? Make sure they do not dig into the skin. A suit with wider straps may work better for you than a narrow one. Rotate your shoulders to determine if the straps will remain comfortable and in place in all arm positions. You want straps that are not too loose which can slow you down if they don’t stay securely on your shoulders as you swim.
When fitting the suit to the chest and bust area you are looking for one that will provide you with sufficient coverage. Lift your arms in front of a mirror to determine if the suit is adequate. Make sure the suit provides ample support without completely flattening the breasts.
If you are a serious swimmer and have considered purchasing a full body suit, be aware these suits can be quite pricey because of all the additional fabric used in making them. They can be great for shaving off fractions of seconds, but are probably not necessary if you are merely swimming for fitness purposes. These suits should fit snuggly against all parts of the body, but not so tight that they are uncomfortable, painful, or cuts off circulation.
Now that you’ve got the tools for correctly fitting competition suit, you are ready to go out and purchase a suit that you feel confident in!