Shopping Cart Loss and Theft – Prevent Loss at Your Store

Shopping carts are provided by a store for customer use. Customers use shopping carts as a convenient way to collect merchandise as they shop around the store. The customers collect the desired merchandise in their cart and continue to the check-out stand to pay for their goods. Once they have gone through the check out line, customers transport the paid merchandise from their shopping cart to their cars. Often times they do not bring their carts back to the appropriate destination, leaving them scattered throughout the parking lot, or even worse they are stolen! Lost shopping carts can add up to an eight to ten thousand dollar drain in your revenue each year. Lost or stolen shopping carts have become such a nuisance that over 200 cities around the United States have implemented ordinances requiring retailers to find ways to keep their carts from leaving their property. Fortunately there are a number of solutions to prevent shopping cart theft. Electronic systems such as locking wheels, the boot or brake shell, and alarm systems are effective in preventing shopping cart theft. Physical limitations such as security guards, vertical pole attachments, and magnetic strips can be effective in preventing shopping cart theft as well.

The most effective way to prevent people from stealing shopping carts is an electronic wheel locking system. This system works with a thin wire embedded below the surface of the perimeter of the stores parking lot. If the wheel is pushed beyond the perimeter it will automatically lock disabling the cart. The wheels can be unlocked by the touch of a button on a remote control.

Alternatively, the boot or braking shell is not inside the wheel but rather a covering. When the shopping cart is taken beyond the stores designated perimeter, the braking shell covers the wheel disabling it from rolling. One drawback to this method is that if any part of the boot breaks, the entire mechanism must be replaced. It is easy for dirt, snow, and other materials to get jammed in the boot and disabling it. Another downside to this method is rather than using a remote control to unlock the wheel like the electronic wheel locking system, one must bend down and unlock the boot manually in order for the cart to be of use again.

Motorized shopping carts are popular among the elderly or shoppers with disabilities. These carts tend to be extremely expensive and therefore highly desired by thieves! Losing just one motorized shopping cart can hit retailers hard financially. To prevent the loss of these assets, a wireless device attached to the back of the motorized cart preventing the cart from working when it reaches the designated invisible barrier. The cart can be reactivated with the touch of a button on the store’s remote control, or by pushing it back into the unlock field.

Another effective way to prevent shopping cart loss and theft is an alarm system. The alarm system has two components: an alarm, and a transmitter perimeter circuit that is installed at the entrances and exits of the store. The shopping cart has a warning signal and an alarm signal. Once the shopping cart crosses the warning line, the warning sound will go off. The alarm is deactivated once the cart is returned to the designated area. If the shopper chooses to ignore the warning signal and continues to cross the line, the shopping cart will sound a higher pitch and louder alarm. While this system may embarrass the customer it does not stop the cart from leaving the premises.

Security guards are people hired to protect property, assets, and people. Shoppers are less likely inclined to steal shopping carts if they know they are being watched. Security guards reduce shopping cart theft tremendously, however hiring additional personnel can become costly. In order for security guards to have a significant impact, one must be placed at each exit way of the parking lot to ensure no one leaves with a shopping cart.

A physical limitation that reduces shopping cart theft is the implementation of the vertical pole. This pole is attached to the shopping carts preventing the carts from leaving the store. The only downside to this method is the inconvenience it may have on customers who have large amounts of groceries or merchandise that they need to transport from the store to their car.

The last method to prevent shopping cart theft is the implementation of a magnetic strip embedded in the concrete of the perimeter of the shopping center. Each shopping cart has a locking device fitted to two wheels and as the cart approaches the magnetic strip, the wheels lock rendering it immovable.

10 Things You Didn’t Know About Affiliate Marketing

Most people have heard of affiliate marketing, even if they haven’t actually started doing it. Affiliate marketing is basically referring people to various products and services around the internet. For each sale you generate through your affiliate link, you earn a commission. The size of the commission depends on the products themselves, who is selling them and the percentage offered by the seller to the affiliate.But what is actually involved in affiliate marketing? What do affiliates do on a daily basis? How do they earn money and how do they learn what to do?1 An Example Of A Successful WebsiteThere’s several ways of marketing products and services online. Many affiliates create a blog first and sell products and services through their blog. Martin Lewis has a very successful website called moneysavingexpert.com. This is also an affiliate website. By creating content and helping people decide which service to use: which credit card offers to choose, the best interest rate etc. moneysavingexpert.com makes money by sending website visitors to various offers. If a sale is made through this website, the link this credited to it and a commission is made. By creating content, offering value and helping people make sensible choices, the website has built a reputation and become more prevalent over time. Google ranks the site highly in the search engines and thousands of people use it to make purchasing decisions every day.2 How Can I Get Started As An Affiliate?Affiliate marketing is huge. There are thousands of people already making their main source of income from the internet. To get started as an affiliate you need to learn some basic strategies and build various methods of generating traffic from the internet to those offers. A lot of affiliates start with a simple blog. Many travelers ‘blog’ about their travels. If you don’t have a passion or interest to blog about, you can start by following an online course which will help. See my bio for more info on this.3 How Long Does It Take To Make A Living?Some people go into affiliate marketing with the intention of creating a second income. Some people want to make big money. Depending on how much time you can dedicate to your affiliate business, and how dedicated you are to it, is a big factor in determining your results. Results vary from person to person. With a large advertising budget and the right business model, some affiliates have replaced their living in 6-12 months. For others it can take years before it replaces their existing income. Depending on your approach, advertising budget, and business model, it can take between 3 months and several years to build it to a point where it can replace an existing income.4 Can Anyone Do It?One of the great things about affiliate marketing is that the technology is now available to allow anyone to build their own online business. As long as you are prepared to learn and implement that knowledge, anyone who can operate an email, can use online platforms and tools to build their own online business. The main thing you need is the desire to learn. Affiliate marketing isn’t for everyone though. It does take a lot of hard work and it can take years before you are rewarded financially.5 What Are The Pitfalls Of An Affiliate Business?You need to dedicate some time to your affiliate business for it to work for the long term. Some people go into affiliate marketing thinking it is some magic pill which will pay them instantly in cash. Much like a job you can’t expect to get out more than you put in. Affiliate marketing is performance related. This means you don’t get paid unless you can successfully sell products and services online. If you don’t know what you are doing it can take years to do this. You can’t be a dabbler and expect to earn the big money. The big earnings are created over years of hard work. Don’t expect to achieve this with only a small amount of input.6 What Are The Best Things About Affiliate Marketing?Affiliate marketing offers an incredible amount of flexibility and freedom. You can work an affiliate business from anywhere in the world providing you have a laptop and an internet connection. You can choose your own hours and build it up around existing work. Many people come into affiliate marketing because it offers this kind of flexibility. They can choose their priorities in life: spend more time with family, choose your working hours, travel and work abroad. No more commuting to work or working long hours for a boss you don’t like.Affiliate marketing also offers incredible scalability. A business which is local is always limited to the people who can travel to that business. An online business can be global. Using digital products in conjunction with a global reach, you can scale using tools and software to reach thousands of people through digital technology. By using automation much of the work involved with an online business can be pre-built. By building automation into the business model, you can focus your activities on reaching a larger audience through content creation and paid advertising.7 Why Am I Struggling With My Affiliate Business?A lot of people struggle with their affiliate businesses.This can be for a number of reasons. Firstly building up an affiliate business takes time. You need to dedicate a lot of time to an affiliate business in the first place. Only when you reach a ‘tipping point’ do you really start to see your progress. Many affiliates simply don’t realise how much work is involved. They underestimate how much time they need to dedicate to their online business to make it work.
Paid advertising can allow you to grow your affiliate business quickly. But it costs money and you need the right products too. You can’t advertise small value items with paid advertising. You won’t generate enough profit to cover your advertising costs. You need a range of products and an email list to advertise through.
Content marketing takes much longer to work, depending on your chosen area of business. If you find an untapped niche to market your blog in, you can make some fast progress. However, with a competitive niche you will struggle to get noticed above all the other content which you will have to compete with. There’s several reasons why you might struggle. The main one is lack of knowledge. Get the right education first and your affiliate business will move much faster.8 What’s The Best Affiliate Model To Use? There are many different affiliate models, all offering something different to suit the individual. Some affiliates target search traffic and aim to get their content found on Google. Some create their own products and sell them directly to customers. However, having a range of products which you can sell over and over to existing customers is a great model for long term success. Selling a single item online is limited. It means you can only make one commission from each sale. By choosing membership products to promote which also offer back end sales and a built in sales team, you can benefit from monthly commissions and up-sell commissions for the lifetime of any given customer. Selling membership products is definitely a game changer when it come to affiliate marketing because you make an income from each customer, rather than a single commission. But a good model to choose is one in which you have a passion for and can keep doing for the long term. Choosing products which you have no interest in is a short sighted plan. Think about what you would like to do online to generate an income. If you choose to go with your passion, your business will last much longer, and be more successful.9 Can I Just Sell My Own Products?Many affiliates create their own products to sell online. However, when you are starting out it is a good idea to learn the basics of marketing first. That way you can start earning more quickly from your affiliate business. I spent a long time creating my own products when I first discovered affiliate marketing. But I didn’t sell anything because of a couple of reasons. Firstly I didn’t research whether my products would have a big enough demand. Secondly I didn’t know how to market them. By joining a program which teaches you how to market products first, you can start making money more quickly. Don’t waste time creating products if you don’t know how to sell them. Marketing is a much more important skill for making money online. Once you know this skill, you can then apply it later when marketing your own products and services. Also your own products will be limited in range. By using an existing product range, you can benefit from products which are already selling. You can choose a program which offers high ticket commission, monthly memberships, back end sales and a built in sales team. Building your own products which offers all of these things not a possibility for most people when starting out.10 What’s The Point Of Affiliate Marketing?Some people struggle with the concept of affiliate marketing.They think it sounds too ‘salesy’. When I understood affiliate marketing I immediately found it appealing simply because I needed a flexible way to work around my contract work. I had to drop what I was doing at a moments notice if the phone went. This meant other jobs were awkward to juggle around. No-one wants to employ a ‘flaky’ employee. I wanted to work from my laptop and affiliate marketing gave me that opportunity. For many people this is the reason why they choose affiliate marketing. They can earn an income from their laptop, choose their working hours and not have a boss or place of employment. You don’t have to sell directly to anyone or even talk to a customer. There is no stock to hold. Added to this, the scalability of affiliate marketing which lets you scale up to a global audience and deliver products on autopilot, makes it the best flexible business of the future.

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